星途的混动车要在俄罗斯开造了。
奔驰撤出俄罗斯之后,留下的工厂一直是个悬念。
如今答案揭晓:中国车企准备接手,生产星途RX和VX混动版。
这事可不简单,背后透着点门道。
奔驰工厂的“中国新东家”
莫斯科郊外有家汽车厂,以前专门给奔驰干活。
现在门口挂的牌子换成了“莫斯科州汽车厂”,听起来平平无奇,但里头要干的事挺有意思——给中国车拧螺丝。
星途这两款混动车,在国内分别叫瑶光C-DM和揽月C-DM。
到了俄罗斯地盘,可能改头换面用“Esteo”这名字卖。
说来也有趣,取个洋名好办事,就像中国人出国爱叫个英文名,车企出海也懂这套。
生产资格已经拿到手。
俄罗斯技术监督局的数据库里,LX、TXL和RX三款车的认证文件都齐活了。
VX混动版的认证估计也快了,毕竟文件都递上去了。
车是好车,但俄罗斯人买账吗?
https://www.yinghuizz.com/yhglv/202503-6237.html
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星途这两款混动车,数据挺漂亮。
RX混动版(瑶光C-DM)零百加速4.9秒,百公里油耗5.4升。
VX混动版(揽月C-DM)五秒破百,满油满电能跑1300公里。
这水平放在俄罗斯市场,妥妥的降维打击。
俄本土车企折腾这么多年,混动车还是稀罕物。
但俄罗斯人买车有个特点:认牌子。
大众、丰田这些老牌车企撤走后,中国车确实填补了空缺,可要论品牌号召力,还得再熬几年。
星途改叫Esteo,八成也是琢磨透了这点——新名字好洗脑,总比带着“中国血统”硬闯强。
中国车企的俄罗斯算盘
俄罗斯市场现在是个奇妙的局。
西方车企跑光了,留下大片空白。
中国车去年在俄卖了快30万辆,市占率冲到40%。
这势头看着猛,但隐患也不小:一来俄民众收入缩水,高价车不好卖;二来政治风向说变就变,今天让你卖,明天指不定出啥幺蛾子。
星途选这时候进场,步子迈得谨慎。
先在奔驰旧厂试水混动,明显是看准了俄罗斯新能源车近乎真空的状态。
要是成了,往后纯电车型跟进就是顺理成章;万一不成,损失也比大张旗鼓建新厂小得多。
有个细节值得玩味:负责申报认证的是“Esteo Rus”公司。
这操作眼熟不?
像极了手机圈里的“马甲战术”——本尊躲在幕后,马甲冲锋陷阵。
真要遇到突发状况,砍个马甲总比伤及本体强。
混动车在俄罗斯能火吗?
俄罗斯天寒地冻,电动爹们集体趴窝的新闻没少传。
但混动车倒是个折中方案——有油就能跑,不依赖充电桩。
星途这两款车的续航很聪明:标称1200-1300公里,明摆着针对俄罗斯地广人稀的特点。
从莫斯科开到圣彼得堡不用加油,这卖点可比什么智能座舱实在多了。
价格才是关键。
目前放风说要比国内贵20%,走中高端路线。
但俄罗斯现在买得起30万卢布以上车的群体,十个指头数得过来。
要我说,不如学国内新势力先亏本赚吆喝,把市占率砸出来再说。
中国车在俄罗斯的玩法越来越老练。
从最初低价倾销,到现在玩品牌切换、技术降维,明显是吃透了这个特殊市场。
奔驰工厂的机器重新轰鸣那天,流水线上跑下来的恐怕不止是汽车,还有一套中国车企海外扩张的新范本。