药食同源 · 遗落山野的三十六首风物诗 | POETRY OF SCENERY IN THE MOUNTAINS

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为什么说药膳，是中国人传承千年的“健康密码”？因为它根植于“药食同源”的古老智慧，让食物成为养生良方。生姜驱寒、山药健脾、绿豆解暑。这些日常食材，既满足味蕾，又调理身体，将中医养生智慧融入一日三餐，防病于未然。以食物为媒介，将中医养生智慧融入日常。这一理念认为，自然界的食材与药材本出一源，通过“食养、食补、食疗”的渐进逻辑，构建起“治未病”的健康管理体系。从《黄帝内经》的“五谷为养”到李时珍的“食疗本草”，中国人用千年实践将深奥医理转化为“一碗汤、一盅粥”的生活艺术。 Why is medicinal food a "health code" inherited by the Chinese people for thousands of years? Because it is rooted in the ancient wisdom of "medicine and food homology", food becomes a good recipe for health. Ginger dispelling cold, yam strengthening spleen, mung bean relieving heat. These daily ingredients not only satisfy the taste buds, but also regulate the body, integrate the wisdom of traditional Chinese medicine into three meals a day, and prevent disease. With food as the medium, the wisdom of traditional Chinese medicine health into daily life. This concept believes that the natural ingredients and medicinal materials come from a source, through the progressive logic of "food, food, food therapy", to build a "cure disease" health management system. From the "Five grains as nourishment" in the "Huangdi Neijing" to Li Shizhen's "diet medicine", the Chinese people transformed the profound medical theory into "a bowl of soup, a cup of porridge" life art with thousands of years of practice.

药食同源的三大核心策略：核心一：创新产品形态，传统的药食同源产品主要以枸杞、茯苓等简单原材料的形式进行销售。然而，仅仅停留在原材料销售层面，其利润空间非常有限。除了经典配方外，我们可以大胆地进行创新。例如，将传统药食同源食材与现代流行的零食形式相结合，开发出具有养生功效的产品，如软糖、饼干等。这些精致美观的产品，极大地提升了产品的附加值，满足了消费者对健康和美味的双重需求，自然能够赢得他们的青睐。核心二：提供个性化解决方案，在药食同源产品的销售过程中，深入了解每位客户的具体状况，就如同医生为病人精准开方一样重要。由于每个人的体质不同，适合的养生方案也存在差异。通过这种个性化的推荐方式，消费者在食用产品后，能够切实感受到身体状况的改善。当他们体验到明显的效果时，就会对品牌产生高度的信任，从而成为忠实客户，为品牌带来长期稳定的收益。这种基于解决用户痛点的商业模式，才是真正可持续发展的关键所在。

The three core strategies of medicine and food homology are as follows: Core one: innovative product form. Traditional medicine and food homology products are mainly sold in the form of simple raw materials such as wolfberry and poria. However, just staying at the level of raw material sales, its profit margin is very limited. In addition to the classic formula, we can be bold and innovative. For example, the combination of traditional medicine and food homologous ingredients with modern popular snack forms has developed products with health effects, such as soft candy, biscuits and so on. These exquisite and beautiful products greatly enhance the added value of products, meet the dual needs of consumers for health and taste, and naturally win their favor. Core two: to provide personalized solutions, in the sales process of medicine and food products, in-depth understanding of each customer's specific situation, just as the doctor for the patient's accurate prescription is as important. Because each person's physique is different, the suitable health regimen is also different. Through this personalized recommendation, consumers can actually feel the improvement of their physical condition after eating the product. When they experience obvious results, they will have a high level of trust in the brand, thus becoming loyal customers and bringing long-term stable benefits to the brand. This business model, based on solving users' pain points, is the key to true sustainability.

核心三：打造独特卖点，在竞争激烈的保健品市场中，跟风生产常见产品很难让品牌脱颖而出。若要在众多竞品中崭露头角，开发具有创新性且难以复制的产品至关重要。要不断优化现有产品线，推出新颖独特的商品。比如，研发针对特定人群和特定场景的药食同源产品。对于上班族，可以开发具有提神醒脑、缓解疲劳功效的便携饮品；对于老年人，可以推出有助于改善睡眠、增强免疫力的营养补充剂。当消费者发现你的产品与众不同，能够满足他们的独特需求时，自然会对你的品牌产生浓厚的兴趣，进而提升品牌的市场竞争力。

Core three: Create unique selling points, in the highly competitive health care product market, it is difficult to follow the trend of producing common products to make brands stand out. Developing products that are innovative and hard to replicate is critical to standing out among the many competitors. It is necessary to continuously optimize the existing product line and introduce new and unique products. For example, the development of medicine and food products for specific groups and specific scenarios. For office workers, portable drinks can be developed with the effect of refreshing and relieving fatigue; For the elderly, nutritional supplements can be introduced to help improve sleep and strengthen immunity. When consumers find that your products are different and can meet their unique needs, they will naturally have a strong interest in your brand, and then enhance the market competitiveness of the brand.

一、浙江金华 · 三十六院溪

RESIDENTIAL DESIGN

诗莉莉隐世·北山三十六院溪以「仙山隐逸」为内核，以东方文化的延续，保留传统的建筑韵味，以静自然的和谐理念，恰能给予抵达之人身心松弛、精神充沛的美好旅程，完美契合了对「松弛之境」主题的更高期待：它是我们所有人都向往的目的地，它是我们日常生活之中不可或缺的一个疗愈休憩地、一段愉悦心灵的时光。延续诗莉莉Villa一脉相承的奢华空间尺度这一度假感的营造方式，三十六院溪尽可能地尊重在地历史和建筑肌理，“以溪为魂，一院一境天”为概念，充分利用地块地形和山水资源，打造避世仙山隐居之感。每一栋都按奢华标准打造，并从场景、社交、观感等角度对空间多维美学及场所精神进行塑造。

With "Xianshan Retreat" as the core, the continuation of Eastern culture, the preservation of traditional architectural charm, and the harmonious concept of quiet nature, Shi Lili Hidden World · Beishan Thirty-six Yuan Xi can give the arriving people a beautiful journey of physical and mental relaxation and full of spirit, which perfectly fits the higher expectations of the theme of "Relaxation" : It is a destination we all aspire to, an indispensable place of healing and rest in our daily lives, a time of spiritual pleasure. Continuing the luxury spatial scale of Shili Villa, the resort sense is created by respecting the local history and architectural texture as much as possible. With the concept of "taking the stream as the soul, one courtyard and one landscape", the Thirty-six Yuan Xi makes full use of the land topography and landscape resources to create a sense of seclusion from the world. Each building is built according to luxury standards, and from the perspective of scene, social, look and feel, the space multidimensional aesthetics and the spirit of the place are shaped.

整个度假村秉持“与自然共呼吸”的设计主旨，在运用“以旧修旧”设计手法的同时，借助露台、屋顶等的构建，营造出从幽远深邃到豁然开朗的空间视野，把“隐世”“放松”的意境与氛围融入空间之中。另外，三十六院溪围绕生花书院、悬崖泳池、矿坑温泉、森林儿童乐园以及半山酒场等场景，构建起一个以在地特色为核心的松弛度假体系。在这个空间里衍生出的历史传承文化活动，包括颂钵、书法、陶瓷、写生、太极、雕刻以及森林植物手作等，通过“五感”开启身心觉知，为旅居人士寻得城市之外的情感寄托，也就是对简单生活的热切向往以及对自然环境的极致追求。

The whole resort upholds the design theme of "breathing with nature", while using the design technique of "repairing the old with the old", with the help of the construction of terraces and roofs, it creates a space vision from remote and deep to open-minded, and integrates the artistic conception and atmosphere of "hidden world" and "relaxation" into the space. In addition, the Thirty-six Yuan River builds a relaxed holiday system with local characteristics as the core around the scenes of Shenghua Academy, cliff swimming pool, mine hot spring, forest children's paradise and Mid-level wine restaurant. The historical heritage and cultural activities derived from this space, including singing POTS, calligraphy, ceramics, sketching, tai chi, carving, and forest plant hand-making, open physical and mental awareness through the "five senses", and find emotional sustenance for sosovers outside the city, that is, the ardent yearning for a simple life and the ultimate pursuit of the natural environment.

二、空间美学

RESIDENTIAL DESIGN

项目对40余栋古村落民居进行了改建，总面积达18000平方米。其中，按照奢华标准打造住宿空间，设有众多客房，平均每栋院子的面积约为190平方米，每间客房的面积约为50平方米。另外10栋则用作配套服务设施，包括接待中心、山顶会议中心、生花书院、悬崖咖啡厅、崖壁健身中心等功能区，以及生态农场、矿坑温泉、森林儿童乐园等众多户外娱乐体验场景。此外，还配备了36600平方米的生态停车场、71067平方米的森林氧吧公园和87467平方米的高山户外拓展区。置身此地，仿佛能追溯八百年的记忆，安静地聆听溪水潺潺流淌的声音，沿途唤醒花草。

The project reconstructed more than 40 ancient village dwellings with a total area of 18,000 square meters. Among them, the accommodation space is built to luxurious standards, with a large number of rooms, with an average yard area of about 190 square meters and each room area of about 50 square meters. The other 10 buildings are used as supporting service facilities, including reception center, hilltop conference center, Shenghua Academy, cliff cafe, Cliff fitness center and other functional areas, as well as ecological farms, mine hot springs, forest children's paradise and many other outdoor entertainment experience scenes. In addition, it is equipped with 36,600 square meters of ecological parking, 71,067 square meters of forest oxygen bar park and 87,467 square meters of alpine outdoor extension area. In this place, as if you can trace the memory of 800 years, quietly listen to the sound of the brook flowing, wake up the flowers along the way.