《哪吒 2》英语配音版正在精心准备中

《哪吒2》票房大爆后，中国电影市场的天花板有多高？昨天，第15届北京国际电影节核心论坛之产业论坛举行，与会中外嘉宾不仅透露了《哪吒2》在海外上映的最新情况，还从市场与技术的角度展望了中国电影市场的未来。

《哪吒2》已跨越文化壁垒
作为今年的爆款影片，《哪吒2》引发的关注是现象级的。影片在国内的放映已接近尾声，但“吒儿”征服全球观众的旅程才刚刚开始。
英国TrinityCineAsia公司负责《哪吒2》在欧洲地区的发行，论坛现场，该公司联合创始人塞德里克·贝雷尔兴奋地向大家分享影片上映的最新喜报。他表示，《哪吒2》已成为近20年来欧洲地区影响力最高的华语影片之一。“我们正在见证这一现象——《哪吒2》已成为一个文化符号。这部由中国团队主导创作的作品，其影响力已远超本土，在海外观众中引发了强烈共鸣，特别是在年轻观众群体中，我们看到了前所未有的参与度。中国创作者独特的讲故事方式，已经跨越了文化壁垒。”
华人影业负责《哪吒2》在北美地区、大洋洲地区的发行，华人文化集团公司副总裁应旭君感慨，这不仅是中国电影市场的一大盛事，也是世界电影市场的盛事。“不论我们走到哪里，都感受到来自全世界电影人的善意和祝福，这部作品证明了电影和电影院的魅力。”她透露，该片在北美和大洋洲地区的排片和票房都取得了非常好的成绩，并且正在精心准备影片英语版本的二次发行。
“我们正在跟饺子导演密切沟通，也请了一些英语配音演员为影片助力，敬请大家期待。”应旭君坦言，她在做《哪吒2》海外发行时深切体会到宣发的重要性。她说，相比国内，海外的宣发费用高出了一个量级，因此必须精打细算。在步骤上，第一波宣传需要把观众吸引过来，第二波则是依靠影片口碑发酵做到“口口相传”。在此过程中，社交媒体的精准宣发非常重要，因为许多海外观众就是通过社交媒体上网红的推荐才知道《哪吒2》。“未来《流浪地球3》《哪吒3》上映，要提前做准备和筹划，确保宣发费用的精准投放。”
分析
中国电影市场潜力仍在
春节档结束后，国内电影市场一直处于较为平淡的状态，不过，参与论坛的中外嘉宾一致认为，中国电影市场依旧具有较好的潜力与前景，他们对中国电影产业充满信心。
“今年是世界电影诞生130周年、中国电影诞生120周年，与音乐、舞蹈、戏剧、美术等几千年历史的艺术相比，电影还是个火力旺盛的小孩，不用担心，肯定能折腾出一条更有意思的道路！”导演黄建新笑言，美国电影市场年度票房这些年来一直在100亿美元上下浮动，代表的是产业总量，《哪吒2》超过150亿元的国内票房，代表的是“产业天花板”，“不能指望天花板能替代总量。”他勉励同行不要焦虑、不要气馁，电影市场总量还在，这是一个规律。“中国电影人要有信心，我们还会向上攀登，如果暑期档表现不错，我觉得票房总量会超过去年。”
对于黄建新的发言，导演刘伟强也表示强烈赞同。他说，这些年自己经历了香港电影市场的起起落落，深有感触。无论高峰还是低谷，电影人都会坚持拍片，市场永远在变，但电影人会一起努力。
IMAX中国首席执行官孟丹青在现场列出一组调查数据：欧美国家愿意前往影院的观众占比约为32%到38%，而中国的这个数据是78%，全世界最高。“去年整个市场确实比较淡，但今年春节档，市场回来了。中国老百姓还是愿意在影院看电影。”他直言，电影人的责任是不断吸引观众前往影院，而IMAX就是保证观众能获得最好的观影体验。他介绍，今年IMAX会继续推出原创内容，比如在影院转播电竞比赛等，目的就是为了吸引增量观众。“我们去年做了英雄联盟总决赛的转播，有八成观众五年内都没进过影院，但他们来看了这场比赛，并且多达九成的观众说，未来还会来影院观影。”
展望
未来一半电影由AI拍摄
论坛最后，嘉宾们从技术革新角度展望电影未来的发展方向。
谈及风头正盛的AI技术，黄建新预测，未来，一半的电影可能由AI完成，另一半则维持人类最独特的创作。摄影师出身的刘伟强则表示，技术每天都在变化，但归根结底，技术只是工具，人则是驾驭和利用工具的主体。“AI不会沟通，但人与人之间需要沟通。我不反对技术，但电影需要表达感情，AI只是辅助我们的工具。”
作为代表行业最高放映技术水平的品牌之一，IMAX今年将加大与中国导演的合作。孟丹青表示，今年预计将有5部用IMAX摄影机拍摄的国产影片，创下历史新高。“拍摄阶段，我们会和导演沟通，帮助他们实现全方位的创作目标；之后的后期阶段和IMAX厅的放映，都是从制作层面保障观众能看到导演想要表达的故事与思想，为观众呈现更沉浸的视听体验。”
有意思的是，对于技术与内容的关系，做内容的刘伟强与做技术的孟丹青分别阐述了对方的重要性。刘伟强说，无论画面还是声音，电影一直用不断升级的技术让观众获得更好的视听体验，“什么是杜比、IMAX，很多人还不知道，我们要努力推广这些内容，让观众知道在手机上看视频和在影院看电影是不一样的，利用这些技术吸引观众来影院。”孟丹青则表示，最根本的还是在“故事本身”，“银幕再好也覆盖不了一个很差的故事”。他很高兴看到整个行业开始慢下来，认真打磨故事，把更多时间放在开发上。

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