茶旅融合 · 具象化的山间田园栖居空间 | MOUNTAIN PASTORAL DWELLING SPACE

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茶文化作为中国传统文化的重要组成部分，近年来与旅游产业的融合不断深化，茶旅融合成为文旅产业发展的新趋势。产业融合深化：茶旅融合将从简单的观光游览向深度体验转变，形成集茶叶种植、加工、销售、文化体验、休闲度假为一体的产业链。产品体验升级：茶旅产品将更加注重文化内涵和体验感，开发茶艺表演、茶文化研学、茶主题民宿等多元化产品。科技赋能发展：利用VR、AR等技术，打造沉浸式茶文化体验场景，提升游客参与度和体验感。品牌化运营：打造具有地域特色的茶旅品牌，提升市场竞争力。绿色发展：注重生态茶园建设，发展绿色茶旅，实现可持续发展。

As an important part of Chinese traditional culture, the integration of tea culture and tourism industry has deepened in recent years, and the integration of tea tourism has become a new trend in the development of cultural tourism industry. Deepening of industrial integration: The integration of tea tourism will change from simple sightseeing to in-depth experience, forming an industrial chain integrating tea planting, processing, sales, cultural experience and leisure vacation. Upgrade of product experience: Tea travel products will pay more attention to cultural connotation and sense of experience, and develop diversified products such as tea art performance, tea culture research, and tea-themed homestays. Technology enabling development: VR, AR and other technologies are used to create immersive tea culture experience scenes to enhance tourists' participation and sense of experience. Brand operation: Create a tea travel brand with regional characteristics to enhance market competitiveness. Green development: Pay attention to the construction of ecological tea gardens, develop green tea tourism, and achieve sustainable development.

规划设计：主题定位：明确茶旅融合项目的主题定位，如茶文化体验、茶乡休闲度假等。功能分区：合理规划功能分区，包括茶叶种植区、加工体验区、文化展示区、休闲娱乐区等。游线设计：设计合理的游览线路，串联各功能分区，提升游客体验感。

空间设计：建筑风格：建筑风格应与当地文化和自然环境相协调，体现茶文化特色。景观设计：注重景观设计，打造优美的茶园景观和休闲空间。室内设计：室内设计应体现茶文化元素，营造舒适温馨的氛围。

设计风格：中式风格：采用传统中式建筑风格和装饰元素，体现茶文化的古典韵味。现代风格：采用现代简约的设计风格，打造时尚舒适的茶旅空间。混搭风格：将中式风格与现代风格相结合，打造独具特色的茶旅空间。

材料选择：环保材料：选择环保、可持续的建筑材料，体现绿色发展理念。本土材料：优先选用本土材料，降低成本，体现地域特色。特色材料：使用竹子、木材等具有茶文化特色的材料，提升空间质感。

产品开发：茶叶产品：开发具有地域特色的茶叶产品，提升附加值。茶文化产品：开发茶具、茶服、茶点等茶文化产品，丰富产品体系。体验项目：开发茶艺表演、茶文化研学、茶主题民宿等体验项目，提升游客参与度。

营销推广：品牌打造：打造具有地域特色的茶旅品牌，提升市场知名度。线上线下结合：利用互联网平台进行宣传推广，扩大项目影响力。事件营销：举办茶文化节、茶艺大赛等活动，吸引游客关注。

运营管理：专业团队：组建专业运营团队，提升服务质量和管理水平。标准化管理：建立标准化管理体系，确保项目运营规范有序。持续创新：不断开发新产品、新项目，保持项目活力。

Planning and design: Theme positioning: Clarify the theme positioning of the tea tourism integration project, such as tea culture experience, tea village leisure vacation, etc. Functional zoning: Reasonable planning of functional zoning, including tea planting area, processing experience area, cultural display area, leisure and entertainment area, etc. Tour route design: Design reasonable tour routes, series each function zone, enhance the sense of tourist experience.

Architectural style: The architectural style should be in harmony with the local culture and natural environment, reflecting the characteristics of tea culture. Landscape design: Focus on landscape design to create beautiful tea garden landscape and leisure space. Interior design: The interior design should reflect the elements of tea culture and create a comfortable and warm atmosphere.

Design style: Chinese style: The use of traditional Chinese architectural style and decorative elements, reflecting the classical charm of tea culture. Modern style: Adopt modern and simple design style to create a fashionable and comfortable tea travel space. Mix and match style: Combine Chinese style with modern style to create a unique tea travel space.

Material selection: Environmentally friendly materials: Choose environmentally friendly and sustainable building materials to reflect the concept of green development. Local materials: local materials are preferred to reduce costs and reflect regional characteristics. Characteristic materials: Bamboo, wood and other materials with tea culture characteristics are used to enhance the texture of the space.

Product development: Tea products: Develop tea products with regional characteristics to enhance added value. Tea culture products: Develop tea sets, tea clothing, tea snacks and other tea culture products to enrich the product system. Experience projects: Develop tea art performance, tea culture research, tea themed homestays and other experience projects to enhance tourists' participation.

Marketing promotion: Brand building: Create a tea travel brand with regional characteristics to enhance market awareness. Combination of online and offline: use the Internet platform to promote and expand the influence of the project. Event marketing: Hold tea culture festival, tea art competition and other activities to attract tourists' attention.

Operation Management: Professional team: Establish a professional operation team to improve service quality and management level. Standardized management: Establish a standardized management system to ensure that the project operation is standardized and orderly. Continuous innovation: constantly develop new products, new projects, maintain project vitality.

一、四川雅安 · 草言殳舍

RESIDENTIAL DESIGN

草言殳舍之名，源于“蔎”字拆解，而“蔎”与“舍”谐音，意指茶叶。草言殳舍自2023年3月初开业以来，在短短的十一个月内，便吸引了众多目光。从时尚杂志《男人装》和恋综节目的取景拍摄，到苹果CEO库克雅安之行的参观地，草言殳舍的知名度与日俱增。主理人对此深表感激，她形容草言殳舍如同一个充满能量的磁场，吸引着无数住客前来体验。这里远离了城市的喧嚣与钢筋水泥的束缚，触动了人们内心深处的柔软。住客们为草言殳舍注入了无数故事与生命力，使得这个民宿不仅是一个栖息之地，更是一个充满情感与故事的世界。

Grass man Shu's name, derived from "here" character dismantle, and "she" homophonic, meaning tea. Since it opened in early March 2023, Kusanshu Shu has attracted a lot of attention in just 11 months. From the scene shooting of the fashion magazine "Man Dress" and the Love Comprehensive program, to the visit place of Apple CEO Cook on his tour to Ya 'an, Grass Yanshu's popularity is growing day by day. The hostess expressed her gratitude for this. She described the Montverde House as a magnetic field full of energy, attracting countless guests to experience it. It is far away from the hustle and bustle of the city and the bondage of steel and cement, touching the softness of people's hearts. The guests imbued countless stories and vitality into Kusanshu Shu, making the Shu Shu Shu not only a habitat, but also a world full of emotions and stories.

荣获第八届黑松露奖精品民宿出行民宿1星民宿。民宿占地面积八千平米，总投资额超过三千万，总共十二栋建筑，其中独栋客房十间，大型公共建筑两栋，4个独立汤池，夏天每幢房间都有独立小型游泳池，满足大人和小孩使用，整个名宿区域分为三层，建筑布局错落有致，草言殳色是整个雅安乃至四川为数不多的精品民宿，周边茶山环绕，每幢民宿都有一个大的玻璃景观面，一窗一景都是精心设计，在房间里面可以看到峨眉山的姊妹山老峨山和烟雾朦胧的自然奇观。建筑外观设计由设计过成都太古里的知名设计师陈帅团队定制打造，室内设计由长期服务于万华麓湖设计的格式效应设计公司设计，建筑和室内灯光由服务于成都博舍酒店的专业灯光设计团队定制打造。

Won the 8th Black Truffle Award Boutique Homestay Travel Homestay 1 Star Homestay. The hostel covers an area of 8,000 square meters, with a total investment of more than 30 million yuan. There are 12 buildings in total, including 10 single-family guest rooms, two large public buildings, and 4 independent soup pools. In summer, each room has an independent small swimming pool to meet the needs of adults and children. Cao Yanshu is one of the few boutique guest houses in Ya 'an and even Sichuan Province. Surrounded by tea mountains, each guest house has a large glass landscape surface, and each window and view are carefully designed. In the room, you can see Lao Eshan, the sister mountain of Emei Mountain, and the natural wonder of haze.

在雅安名山的万亩茶园之中，有一座独栋独院的避世秘境。它被梯田茶山环绕，呈现出具象化的山间田园栖居生活。这座依山而建的独栋院落建筑，木屋高低错落，既保留着川西民居的古朴韵味，又融入了现代设计的自然美学。十间客房以山为背景，三两组合划分为数个小院。窗前院景直面万亩茶园与山峦云海，每一间房都拥有独特的赏景视野，让人举目远眺时无不感到心旷神怡。房间全屋采用榫卯的传统结构和桃木建造，古朴沉稳且不失设计感。房间里根据时节配置汤池泳池，无论哪个季节前来都十分适宜。

Among the ten thousand mu of tea gardens in the famous mountains of Ya 'an, there is a secret refuge of a single house and courtyard. It is surrounded by terraced tea hills, presenting a figurative pastoral life in the mountains. This single courtyard building built near the mountain, the wooden houses are scattered high and low, which not only retains the ancient charm of western Sichuan folk houses, but also integrates the natural aesthetics of modern design. The ten rooms are divided into small courtyards with the mountain as the background. The courtyard view of the window faces the tea garden of 10,000 mu and the mountains and clouds, and each room has a unique view of the scenery, which makes people feel relaxed and happy when they look forward. The whole house is built with traditional mortise and tenon structure and peach wood, which is simple and calm and does not lose the sense of design. The room is equipped with a soup pool pool according to the season, which is very suitable for coming in any season.

二、空间美学

RESIDENTIAL DESIGN

公区客房各自独立，设有一个直面青山翠绿的书吧，以及咖啡与餐吧，门外便是广袤的草坪。民宿对宠物友好，狗狗可在山间自由奔跑。此外，还有一座供人观山的茶室，可欣赏无尽的山景和四季变换。来此度假，只需放松心情，享受自由自在的时光。

The communal rooms are self-contained, with a book bar facing the green mountains, as well as a coffee and dining bar, and a vast lawn outside the door. The accommodation is pet friendly and dogs can run freely in the mountains. There is also a mountain view tea room with endless mountain views and the changing seasons. On holiday, just relax and enjoy the free time.