为全面提升上海文化旅游国际传播力，助力打造“中国入境游第一站”，上海市文化和旅游局今起正式启动“发现上海：城市文旅主题口号全球征集”活动。
此次活动面向全球公开征集中英文主题口号，旨在通过全球公众的广泛参与，凝练上海的文化内涵与国际形象，向世界传递“上海欢迎你”的热情，更新并鲜活其国际传播形象。
口号需简洁明快、富有感染力，体现上海的城市气质和文化旅游特色。其中，中文口号不多于八个字，例如：“魔力上海” 、“魅力上海”、“千面上海”、“发现上海，体验更多”。参与者可扫描以下二维码，通过活动官方专题页面（中英文双语通道）提交作品。
每位参与者最多可提交两条口号（可为一条中文+一条英文，或两条中文，或两条英文），并需提供姓名、联系方式及国籍等信息。最终入选的作品将成为上海文化旅游推广的重要标识，应用于官方宣传、国际交流及相关活动中。入选者还将获得神秘大奖。
征集活动截止时间为4月6日11时59分。
随着中国入境政策的持续优化，外籍游客来华热情显著提升。上海凭借其独特的城市魅力、完善的旅游服务体系和丰富的文化旅游资源，正稳步成为中国入境旅游的“第一站”。最新数据显示，2024年上海接待入境游客达670.59万人次，同比增长84%，彰显了其在全球旅游市场中的强大吸引力。
Shanghai invites global minds to craft city culture and tourismslogans
Shanghai is calling on creative minds from around the world to design city culture and tourism slogans.
Launched on March 21 by the Shanghai Municipal Administration of Culture and Tourism, the global slogan contest, titled “Come and Feel Shanghai, Because …”, aims to refresh the city’s international image and strengthen its position as China’s premier gateway for global visitors.
Participants are invited to submit catchy, inspiring slogans in Chinese and English that embody Shanghai’s unique spirit and charm — think along the lines of “Shanghai: Adventure Awaits,” “That Shanghai Feeling,” or “See It, Feel It, Love It.”
Each participant may submit one slogan in each language, or two slogans in either Chinese or English, along with their name, contact details, and nationality.
Entries can be submitted through the official contest channels — one for Chinese and one for English — before the deadline of April 6 at 11:59am.
Winning slogans will be featured in official tourism campaigns and international events, with winners receiving special prizes.
As China eases travel restrictions, Shanghai’s tourism is booming. In 2024, the city welcomed 6.71 million inbound visitors — an 84-percent increase from the previous year. With its vibrant urban appeal, exceptional services, and rich offerings, Shanghai is quickly becoming the top destination for international tourists visiting China.
原标题：《上海开启全球征集！邀你为”入境游第一站”想个超绝口号，赢取神秘大奖》
来源：作者：解放日报 李宝花
