蔚来这回,憋了个大招,整了个新牌子,叫“萤火虫”,第一款车firefly,已经开始预售了,14.88万,听着像闹着玩似的,但人家可是正儿八经奔着4月上市去的。
这“萤火虫”名字,取得还挺有意思,小虫子嘛,看着不起眼,但也能发光发亮,是不是暗示这小车虽然不大,但能量不小?
咱也不知道,咱也不敢问。
反正这车一出来,网上就炸了锅,说什么的都有。
先说说这车长得怎么样吧。https://m.pyjiatong.com/
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前脸那叫一个干净利落,封闭式格栅,现在电动车都流行这个,也没啥新鲜的。
不过,那三个圈圈组成的大灯,官方叫“三重奏大灯”,还挺有特点的,有点像奥迪的灯,但又不太一样,反正一眼就能认出来是这车。
车身弄了个双色,现在年轻人喜欢这个调调,说是时尚。
18寸的轮毂,看着也挺精神,就是不知道跑起来咋样。
车里头呢,也走的是简约风,大屏幕、液晶仪表盘,该有的都有。
方向盘有点意思,方不方圆不圆的,不知道握起来舒服不舒服。
还有那个“Nomi”,就是蔚来的语音助手,听说挺好使的,能陪你聊天解闷,还能帮你控制车里的各种功能。
这车别的功能也不少,自动泊车、离车泊入,现在这些都是标配了,没啥好说的。
9个安全气囊,倒是挺厚道的,安全第一嘛。
后备厢空间也不小,1250升,家用足够了。
最关键的还是动力和续航。
这小车用的是磷酸铁锂电池,42.1千瓦时,续航420公里,听着还行,城市里代步足够了。
而且还能换电,这是蔚来的一大优势,比充电方便多了,就是不知道换电站够不够多。
现在这小车最大的问题就是,它得跟比亚迪海豚、欧拉好猫这些热门车型竞争,压力不小啊。
这14.88万的预售价,说贵不贵,说便宜也不便宜,就看消费者买不买账了。
有人说,蔚来这是想学特斯拉,搞多品牌战略,先用高端车型打响品牌,再推出更亲民的车型抢占市场。
也有人说,蔚来这是被逼无奈,高端市场竞争太激烈,只能往下走,抢占更广阔的市场。
其实,不管蔚来是怎么想的,这萤火虫能不能成,最终还得看市场表现。
现在新能源汽车市场竞争这么激烈,各种新车层出不穷,消费者也越来越挑剔,想要脱颖而出,可不是件容易的事。
这几年,造车新势力起起伏伏,有的活得滋润,有的已经销声匿迹了。
蔚来也算是老牌子了,技术实力和品牌影响力都不错,但也不能掉以轻心。
毕竟,市场这玩意儿,瞬息万变,谁也不知道明天会发生什么。
这萤火虫,看着像个小玩具,但背后却承载着蔚来的野心和希望。
它能不能像真正的萤火虫一样,在黑夜中发出耀眼的光芒,照亮蔚来的未来,咱们就走着瞧吧。
有人说,这车要是能卖到10万以下,肯定能大卖。
也有人说,这车要是能把续航提升到500公里以上,那就更完美了。
还有人说,这车要是能……
其实吧,说什么的都有,众口难调嘛。
这车到底行不行,还得等上市之后,看看销量再说。
毕竟,市场是检验真理的唯一标准。
这萤火虫,是成是败,就看它自己能不能点亮未来了。
成败,自由市场评说。